News from With

Bringing Back Bett: The World’s Leading Edtech Conference

The return of the world’s leading education technology conference and exhibition is on schedule to take
place on 19-21 January 2022 and the With team is raring to go in the build up to the must-attend
education conference of the year.

After months of remote and blended learning, organisers at the UK’s biggest EdTech show are inviting
the education sector to reconnect, in person, at Bett.

Last year’s physical show was cancelled due to Covid – right at the time that most educators were
grappling with new technology to deliver lessons in unprecedented circumstances. To ensure that
educators were connected and supported, Bett pivoted to a fully digital offering, providing online
professional development and expertise from leading voices as well as its first-ever three-day virtual
event, BettFest.

However, this year, with the world now opening back up, With’s focus is to put the EdTech community
right at the very heart of everything we do in the build up to the show and focus on bringing the
community back together again, physically, for the must-attend event. Our goals are to maintain the
high-level of standout national coverage that we have achieved for Bett in previous years, and to attract
senior decision makers from across the education sector to attend and engage with the variety of
opportunities available through the Bett community.

A series of creative campaigns will highlight the game-changing technologies that took educators
through the pandemic and will continue to deliver for schools and learners, long into the future.
Accompanied by a content series around #LearningNeverStops and new data to reveal the resilience of
the pandemic generation of school learners, we’re priming the pump for top tier coverage and hard-
hitting industry discussions.

Tahira Bibi, Senior Marketing Manager at Bett said: “With an incredible line-up, as usual, of celebrities,
influential educators and technology pioneers, backed by the Bett Advisory Board, there is a wealth of
information for the team at With to capitalise on for strategic comms in the coming months. We love
the creative campaigns that With have planned for the next few months and cannot wait to see the

And for the show itself, a new esports showcase, enhanced solutions zones, alongside another new
fringe event ‘Ahead by Bett’, designed specifically for higher education leaders will see a variety of new,
dynamic content added to the world-class conference.

Keep your eyes peeled for updates!

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