Bett

Bett is the largest global community for education technology and runs the world’s leading edtech events. A longstanding With client, this year, Bett needed us to showcase the evolution of education after the pandemic and encourage educators to attend the first in-person event in two years.

“Our strategy for ’22 was to place ‘community at the heart’ drawing on a whole suite of assets from across the sector including experts, advisory board members, cutting edge tech companies, speakers, sponsors and teachers to put Bett at the heart of the EdTech community whilst smashing the KPI targets.
Our teacher-based insights drew on the experiences of teaching throughout the pandemic and enabled us to tell multiple stories from closing the attainment gap through to teacher retention. We secured two separate exclusives with national publication the Mail Online and tier 1 trade Tes, as well as securing further coverage in BBC Look North and Steph’s Packed Lunch, the Sun, The Spectator and other prominent broadcast and trade titles.”