Bitmovin

Bitmovin, an Emmy award-winning scale-up that provides AI-powered video streaming technologies to world-renowned brands needed to elevate its presence in highly targeted business and tech publications across the US & UK. Why? To increase their SOV against competitors in a congested sector, driving clear differentiation and increasing engagement with both businesses buyers and developers.

We implemented a narrative position for Bitmovin as the experts in the future implications of current content trends. With such a busy news agenda on consumers’ shifting content consumption habits and streaming wars, we were able to deploy best-practice newsjacking and to establish their unique perspective. We offered such valuable copy to our journalist contacts that within our first active quarter we now receive regular inbound requests from top journalists. With the news from the business, we adopted a highly personalised pitch approach to ensure we could continue to build Bitmovin’s role as a valuable partner to media.