CACI

CACI, one of the largest data consultants in the UK, briefed With to oversee their corporate communications strategy across the group and within key industry verticals. Their Financial Services arm specifically needed help reaching dig x teams in financial institutions with their third annual Future of Banking report.

“The With team applied their newshound noses to the data and pulled out what they knew would make a headline stat, with mobile banking set to overtake high street branch visits within two years. We also used CACI’s data to form predictions on where the next wave of financial innovation would come from.

This allowed us to pitch feature-length pieces across national and trade media including The Guardian, City Am, The Daily Mail, Forbes and CNBC. With also curated a package for the BBC – leading to an interview across TV & radio. We included the call to action in our client’s quote and ran fast-turnaround media training, which meant 96% of coverage included it. A bespoke pitch to FS media proved a fantastic success, landing coverage in the likes of Yahoo Finance, Bobsguide, AltFi and FS Tech.”