CarbonPool

Results

22%

Connection rate with hyper-targeted list of LinkedIn contacts - 50% higher than our initial KPI

6

Opportunities for meetings opened with key prospects across Big Tech and the Big Four

75%

Avg. increase in reactions to spokespeople’s LinkedIn content during project

They asked

CarbonPool, a carbon credit insurance provider briefed With to expand its influence amongst a hyper targeted group of key stakeholders from prospect businesses across the US, UK and Europe. The objective was to take these prospects through the sales cycle from awareness to conversion.

We delivered

Using our tried and trusted process, we were able to establish tone of voice and points of view for key CarbonPool spokespeople on LinkedIn. We were able to guide them in the creation of content designed to engage prospects. We mapped indivduals in prospect organisations and devised an outreach camapign for our spokespeople. 95% of our prospect organisations connected with the CarbonPool spokespeople and almost 30% sent proactive DMs. All spokespeople saw at least a 40% lift in engagement on their LinkedIn content over the project’s course.

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