Cardtronics

A NASDAQ listed payments business, Cardtronics Inc is the world’s largest ATM operator. Working with them for over 11 years, and with issues based storytelling and corporate reputation at the heart of their brief, we were briefed to help them fight regulation change, transform positive media perception of the organisation and embed cash in the national financial narrative.

Cash has been a central part of our economy for centuries and Cardtronics were determined to protect its future for everyone. Knowing we needed hard facts to hit home, we designed on-ATM-screen surveys that generated over 4.7m responses, proving that 55% of Brits feel they are being forced to go cashless against their will. With our finger firmly on the news pulse, we collaborated with Which?, The Post Office, The Telegraph and The Mail On Sunday on their ‘save our cash’ campaigns. We used our data to secure share of voice for Cardtronics generating 287 pieces of coverage including consistent and repeated national media. We issued ‘cash welcome here’ stickers to local retailers and secured 50+ retailer ‘Cash Champion’ social influencers around the country. Our commentary called on the Government to enshrine a legal right to use cash, contributing in part to the launch of a government consultation on the topic. As the lockdown restrictions eased, we saw a return to cash and a shift in the political and media agenda towards finding innovative and sustainable methods for maintaining cash for the long term.