Increase in followers across all accounts


Increase growth in connections in CEO’s LinkedIn network, 100% coming from the hyper targeted audience

£Multi m

in new commercial partnerships

They asked

Shadow payroll platform Certino tasked With with managing its digital channels to secure strong growth in both follower numbers and engagement. They asked us to manage the social media presence of their CEO, Marketing Manager, and their company page, and engage with industry professionals to build their profiles with the relevant audiences through organic and paid posts.

We delivered

We immediately implemented a strategy of engaging with existing media narratives to build the profile of Certino’s CEO with relevant journalists, and to signal to Global Mobility professionals in his network that he was engaging with these narratives. By sharing industry-focussed articles, and offering a unique perspective, we drove an immediate increase in engagement with his posts. Alongside our social media activity, we refreshed the existing content on Certino’s website, including full set up Google Analytics, wrote blogs, and developed and distributed newsletters.


  • HRTech
  • Lead Gen
  • Media Relations
  • Multi-Format Content
  • Paid Social
  • Thought Leadership