Fastly

NYSE-listed Fastly is an established edge cloud computing and cybersecurity services provider. But with cybersecurity accounting for increasing revenue growth and global cyber spending soaring, Fastly wanted to ensure it was optimally positioned to capitalise on the significant market opportunity. Fastly already walked the walk with a high quality, differentiated offering – but it needed to talk the talk across channels and gain the attention of cybersecurity decision makers to be considered a first-choice provider in a fiercely competitive market.

We used our proprietary CLICK method to develop a set of core messages targeted to cybersecurity business decision makers. We conducted in-depth workshops with senior members of the Fastly team to unpick what sets Fastly apart, and used our in-house software to analyse competitor communications across earned, owned and paid channels to identify white space for Fastly to own. Armed with this insight we developed a global thought leadership campaign specifically designed to take key messages to our audience. With acted as lead agency, running multi-market research, ideating and developing campaign assets, including a global report, and coordinating Fastly’s agencies across seven markets.