Fastly

Results

“With helped Fastly articulate our position on AI in a way that immediately landed with publishers. Sharpening our messaging to be more resonant with our publisher customer base also helped us strengthen these relationships.”

Simon Wistow, Co-Founder, Fastly

92%

of coverage driven by in-depth features, vs 100% driven previously driven by passing mentions and comments

100%

of coverage included key messages of “Control”, “Protect” and “Innovate”

They asked

Fastly (NYSE FSLY), is a leading global edge cloud platform trusted by some of the world’s top publishers. While others chased headlines, Fastly was in the trenches, building the high-performance barriers that protect publisher revenue from the hidden costs of AI bot traffic. Now it was time to turn Fastly’s product superiority into a compelling media narrative and let the world know what we knew.

We delivered

Using our AI-powered CLICK process, we built a three-pronged messaging framework: Control. Protect. Innovate. We used this positioning to shape a multi-format campaign across earned and owned channels — from publisher roundtables to interviews, panels and bylines. Coverage landed in publications that matter to publishing decision-makers, including Digiday and New Digital Age. Crucially, we broke into national and business titles like Bloomberg and the Evening Standard, helping Fastly step into the conversation on AI, with a powerful message that gave them the recognition they deserve.

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