Share of Voice around the topic of IDFA, beating closest competitor


Interviews with key trade and gaming journalists including Business Insider, Emarketer and VentureBeat


Mentions ofFyber’s President Offer Yehudai on the topic of IDFA.


Increased SEO impact to 60 (Strong SEO: 40 - 59 according to Moz)

They asked

Mobile advertising technology company Fyber briefed With to position the company and its senior spokespeople as thought leaders at the forefront of the huge industry challenge around the issue of Apple’s privacy changes and removal of the Identifier for Advertisers (IDFA) – set to take effect in early 2021. Our objective was to increase awareness and educate Fyber’s core audience about the impact of the upcoming changes on in-app monetisation strategies. We also strived to promote Fyber’s unique privacy-friendly targeting solutions aimed at enabling post-IDFA success and mitigating the revenue impact of the changes.

We delivered

With delivered an educational thought leadership campaign which consisted of interviews and one-on-one briefings between Fyber’s executives and key gaming, marketing and advertising journalists to explain the impact of the upcoming changes. We built on this momentum by securing the attendance of key journalists at a client-focused IDFA webinar hosted by Fyber, which resulted in further briefings about Fyber’s new contextual targeting solutions. This strategy successfully established Fyber as a go-to industry authority on the issue of IDFA amongst key trade media targets, securing numerous incoming requests from titles such as Digiday, AdExchanger and Pocketgamer


  • AdTech
  • App
  • Corporate Reputation
  • Gaming
  • Media Relations
  • Thought Leadership