Kin&Co

Culture consultancy Kin&Co’s brightest minds had developed the Transformation Blueprint™, a practical behaviour change framework designed to make transformation stick. But sophisticated IP alone wasn’t opening commercial doors. Kin&Co needed to turn the Blueprint into a high-value asset that could generate leads, earn the attention of C-suite buyers and give its sales team a credible reason to start conversations with prospective clients. With a podcast recording already booked to introduce the Blueprint, the clock was ticking to get the piece ready in time.

In just two weeks, we delivered the strategy and content to turn the Transformation Blueprint™ into a high-value piece of thought leadership built to generate leads. Using a bespoke synthetic audience, we stress-tested the thinking against Kin&Co’s prospects to identify what would resonate with senior buyers. We used those insights to distil complex behaviour science into a clear, ownable point of view.

We brought it to life through a dedicated blog, supported by prospect outreach, LinkedIn, email and podcasts, driving prospects to the content and giving sales a credible way to open C-suite conversations.