Lifestreet

Gaming specialist adtech company LifeStreet had been a key player in the mobile gaming ecosystem for 10 years with very limited exposure. With a new CEO leading the business, LifeStreet asked With to help them cement their unique proposition to maximise the impact of their news.

With kicked off the collaboration with our proprietary CLICK session to turn LifeStreet’s commercial strengths into valuable editorial messaging and unearth its new CEO’s opinions on the most media-worthy topics. Using the CLICK outcomes to power our media toolkit, the With team then kept close to the industry news agenda to jump on relevant hot topics with pithy, punchy perspectives. From Apple’s ATT to industry M&A dynamics, we were able to raise Levi’s and LifeStreet’s profiles in target media such as Digiday and PocketGamer and AdExchanger.