MiQ

Leading martech scale-up, MiQ empowers CMOs and marketers with the right tools to better understand their consumers in order to drive business outcomes. MiQ needed to position themselves as a global brand going beyond the expected to offer real value to their clients in an increasingly competitive and fragmented marketplace.

“We built a PR campaign that showcased MiQ’s deep knowledge of consumers across the globe by creating a comprehensive piece of research across 8 markets (US, Canada, UK, India, Germany, Australia, Singapore, Honk Kong) investigating consumer attitudes towards tech as part of the future of shopping, media consumption, connected homes and more…. Our ‘FUTURE CONSUMER’ global whitepaper became the most successful marketing initiative of that year.
We secured broadcast opportunities on BBC World News for MiQ’s CEO to discuss the findings of the report, as well as US media including USA Today and ABC, as well as top tier marketing titles around the world.”