We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
Results
1
Campaign Integrated Agency of the Year nomination
200%
YOY increase in proactive coverage in Campaign
89%
Of proactive coverage H2 2022 onwards including one or more key message
Integrated marketing and communications agency, MullenLowe Group (MLG) was perceived by the industry as a safe and effective pair of hands but rarely associated with creative or progressive work. With’s goal was to drive a shift, repositioning MLG in front of marketing leaders as a creative agency delivering outstanding, creative and progressive work, and supporting its ambition to win a Campaign Agency of the Year award.
As part of our CLICK process, we undertook extensive research among marketing chiefs to understand their priorities. In tandem with MLG, we developed a core positioning – Purpose with Progress – and supporting messages. We ideated topical purpose-led content – around menstruation, age inclusivity and sustainability – that would enable us to link key messages to the news agenda. Our targeted media strategy was laser-focused on taking messaging to the tier one titles read by marketing chiefs and industry influencers – with a real emphasis on Campaign. In January 2023, just over after starting work together, MLG was nominated for a Campaign AOTY award.
Services
