MullenLowe Profero


Multi £m

inbound leads from national supermarkets citing the coverage as reason for getting in touch


listeners to BBC feature


of coverage branded MullenLoweProfero and carrying digital CX messages

They asked

Two arms of the MullenLowe Group were coming together in a merger to tackle what they saw as the rising problem of bland and uninspiring digital customer experiences from brands. At a time when people were crying out for excitement from digital experiences, brands were doing quite the opposite, blending in to a sea of same. It was time for MullenLoweProfero to rethink their new, joint messaging to relaunch, step in and deliver a clarion call to the industry.

We delivered

We landed on Brand Expressionism as our narrative platform, brought to life in a series of thought provoking interviews between sector specific influencers and disruptive brands leading in killer digital CX. For a media launch with a bang, we decided to show brands what people really think with a tailored piece of consumer insight, allowing us to pack a national media punch. With coverage across The Grocer, The Times and BBC Radio 4, we left MullenLoweProfero holding the CX crown. A second wave of insight on broader e-commerce trends resulted in exclusive coverage on the Business Breakfast show on TalkRADIO and in City A.M. and a cross section of sector specific retail trade media including The Industry Fashion, Internet Retailing, Food Navigator and Industry Update.


  • Ad Agency
  • CX
  • Insights & Strategy
  • Lead Gen
  • MarTech
  • Media Relations
  • Multi-Format Content
  • Professional Services
  • Thought Leadership