MullenLowe Profero

Two arms of the MullenLowe Group were coming together in a merger to tackle what they saw as the rising problem of bland and uninspiring digital customer experiences from brands. At a time when people were crying out for excitement from digital experiences, brands were doing quite the opposite, blending in to a sea of same. It was time for MullenLoweProfero to rethink their new, joint messaging to relaunch, step in and deliver a clarion call to the industry.

We landed on Brand Expressionism as our narrative platform, brought to life in a series of thought provoking interviews between sector specific influencers and disruptive brands leading in killer digital CX. For a media launch with a bang, we decided to show brands what people really think with a tailored piece of consumer insight, allowing us to pack a national media punch. With coverage across The Grocer, The Times and BBC Radio 4, we left MullenLoweProfero holding the CX crown. A second wave of insight on broader e-commerce trends resulted in exclusive coverage on the Business Breakfast show on TalkRADIO and in City A.M. and a cross section of sector specific retail trade media including The Industry Fashion, Internet Retailing, Food Navigator and Industry Update.