Shipup

The post-purchase experts, Shipup, part of Global Blue’s retail portfolio, had never undertaken PR in the UK. They wanted to raise awareness for the brand and their post-purchase solution amongst retailers in the UK. Their biggest business challenge was being the ‘new’ post-purchase providers amongst a number of well-established and known companies.

With used our CLICK process of thorough discovery & messaging sessions to understand Shipup’s place in the market and how to cut through the noise. As well as announcing its new CEO and developing engaging thought leadership content, With wanted to cement Shipup’s position in the UK as post-purchase experts with an in-depth research report of end users, shoppers and retailers. With developed questions that would provide unique insights of interest to both retailers and the media. From this a full downloadable report was developed and two key news stories developed on post-purchase communications and the state of delivery and returns in the UK resulting in widespread coverage in the retail, CX and logistics trades.