VistaPrint

VistaPrint, the marketing partner for small businesses, briefed With to raise awareness of its small business offering by amplifying its partnership with Enterprise Nation. A key element of this partnership was the Realising the Remarkable grant programme, which offered 20 small businesses the chance to with a £7,500 grant if they could demonstrate innovation to drive growth. With needed to drive applications and make VistaPrint synonymous with small businesses.

Due to the importance of ‘community’ to small businesses, With devised a media strategy aimed predominantly at regional media. Having mapped the media for ‘clear water’ on the small business narrative, we commissioned data from small businesses. With used the data to create tailored pitch packages offering unique insights, case studies and interviews. Once the individual winners were announced, we matched their narratives to the local media agenda for a second wave of coverage. With secured a national media exclusive and extensive regional coverage.