ZigZag

Global returns management platform ZigZag Global helps retailers manage, track and resell their stock into the market. They want to be known as the leaders in e-commerce returns and the go-to commentator on the topic.

Following the news that major fashion retailer Boohoo had started charging for online returns, With sprang into action with a newsjacking strategy to capitalise on the media attention. With expert horizon scanning in place, With had been able to predict this shift to paid would pick up extensive media. So the With team had drafted punchy, pithy, and on-point comments demonstrating ZigZag’s support for paid returns and including key messages for ZigZag in advance. These were pre-approved by Al Gerrie, CEO of ZigZag, allowing With to hit the ground running. Within an hour of the news breaking, With was able to share these comments with its strong retail contacts at the nationals, resulting in extensive coverage including the Guardian, Independent, Daily Mail, The I and Financial Times.