MITP Influencer Strategy

Tech hubs can have all the right ingredients and still struggle to make founders believe the opportunity is real. Incentives and infrastructure matter, but they become far more persuasive when people can see businesses like theirs already making the move. Moldova Innovation Technology Park (MITP) needed to turn Moldova’s technology proposition into something European founders could picture themselves being part of, building awareness while strengthening consideration of Moldova as a place to build. 

We created Making it in Moldova, a founder-led content series designed to show the proposition rather than sell it. Short-form video followed technology businesses operating through MITP, bringing its talent, operating environment and founder experience to life through real stories.

Then we treated network selection like media planning. We chose founder and technology voices whose audiences already contained the entrepreneurs, operators and senior decision-makers MITP wanted to reach, using their LinkedIn communities to take those stories beyond MITP’s own channels. Long-form editorial, social content and paid amplification gave the campaign several routes into the same audience, while keeping the tone grounded in lived experience rather than destination marketing.