Xeinadin Exco Linkedin

Xeinadin wanted its ExCo to do more than show up on LinkedIn. It needed three distinct executive voices that could build authority with investors, acquisition targets, partners and future talent, while reinforcing Xeinadin’s position as an integrated, modern accountancy practice. The challenge was turning three senior leaders into credible thought leaders without duplicating the corporate channel or each other.

Over 12 months, we turned Xeinadin’s ExCo LinkedIn profiles into three distinct leadership channels, each built to establish authority with a priority audience. Tailored channel strategies gave the CEO, CCO and COO ownable territories and audiences spanning leadership and growth, M&A and succession, and technology and operational excellence. We turned business milestones, personal perspectives and timely commentary into 101 original posts, reaching 61,800+ LinkedIn members.

And the content reached beyond the usual corporate echo chamber. Between 82% and 89% of each executive’s audience came from outside Xeinadin, while their strongest-performing content across the board reflected the territory we built for them. Across the individual profiles, 88% of content reinforced Xeinadin’s integrated and future-focused positioning, building three distinct voices around one clear and compelling business story.