Channel Factory

Channel Factory, YouTube’s exclusive brand suitability partner, wanted to bolster its visibility in Europe by scaling up its share of voice around topical news agenda items such as the fight against misinformation around the Ukrainian war and kid’s safety online. Improved systems, consistent message delivery and more impactful exposure across 12 European markets was the goal the team at With was given.

With implemented its hub and spoke model, with our London-based team as the strategic lead agency coordinating all markets. Using our proprietary CLICK process, rapid-fire deep dives with all market leads unlocked the insights and assets we needed to effectively build our EMEA newsroom including a multi market content plan and a thought leadership bank ensuring regional messaging consistency across key narratives while allowing for localised angles. The hub team, collaboratively with the in-house team, also created a portal for proactive pitches linked to the pan European news agenda delivering cut through on highly competitive new agenda items week in, week out.